After seeing that today's consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favourite. By removing the 'soap' and creating a solid cleansing bar - a 'syndet' - the team were able to create a base for all of our products that was perfectly pH-Balanced for your skin and hair. FOAMIE launched in Germany in 2018, and quickly found love from our customers thanks to our striking designs, tongue-in-cheek communication and innovative product design.
We are now on a mission to "Think Outside the Bottle" and re-invent the way you think about your bathroom routine, with planet-friendly solutions that function as you would expect, smell incredible, and leave a lasting effect on your skin and hair.
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